Publicity
The Client is a manufacturer of margarines, cooking oils, animal feeds and distributor of animal pharmaceuticals and the brief was to develop a one-year publicity campaign to celebrate its 50th anniversary.
To maximise publicity, we developed an activity for each month, including such activities as a call-in programme where the public could speak to the in residence veterinarian on issues affecting both husbandry and pets; a 50th Anniversary Cookbook to which customers were invited to submit recipes using any of the 11 products manufactured; and the design of a special anniversary logo to commemorate the year.
The Result was maximum publicity, increase in sales and goodwill.