Managing an Issue before it becames a Crisis
The Client is a Manufacturer of Insecticide and the brief was to avert a crisis as the company sold its factory operations to a competitor as a cost cutting measure. Another manufacturer would now produce the insecticide under license, however, the sales department would still remain operational.
The objective was to make this announcement in a timely manner to prevent sabotage of the plant by staff who were about to be laid off, and to ensure that there was no loss of sales due to misinterpretation of news. Controlled information was released to the press and employees simultaneously. We were appointed official spokesperson for the company so as to control the information released.
The Result was that the transition went smoothly and information divulged to the press was accurate, consistent and controlled. Most of the staff was re-employed, all received severance packages and counselling was available for those who needed it. Profits increased as production costs went down and the product was sold to customers at a cheaper rate.