Tip of the Month
Hijack a current issue
Getting publicity is one method of keeping your company's name in the limelight, but this can become difficult when competing against the daily news received by the media requiring coverage. One method is to become assicated with a current topic by finding an unusual angle.
Quite recently we advised Choice Ltd., who produced a booklet on The Love Survival Guide for Teenagers to tie in their booklet to the Alfie Patton story and send a copy of the booklet to the Prime Minister. Not only have they received media coverage and receive a letter from the Prime Minister's office, the booklet has been sent off th e Department for Children, Schools and Families.
Visit us next month for another PR tip of the month, or better yet, contact Clavel Rowe Public Relations on 01424 222 200 to see how we can help get you the press coverage you deserve.
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