News Release
CIM Nov 2007
How businesses can use grassroots sports in a CSR campaign
In a changing business world, there is a greater expectation for businesses to be socially responsible. Businesses are under constant scrutiny from the outside world; they are very much accountable for their action sand are often asked to justify themselves.
At the recent AGM of the Croydon and East Surrey branch of the Chartered Institute of Marketing, guest speaker Roger McKerlie explained how incorporating grassroots community sports as part of a CRS programme can increase a company’s financial performance as well as creating an enormous amount of goodwill. He pointed out that ‘Corporate Social Responsibility and grassroots sports programmes is one of the most powerful marketing channels open to the business community’.
Mr. McKerlie went on to inform those present how assisting community sports programmes was helping businesses to create goodwill in their communities as well as assisting athletes, especially youngsters, prepare for the upcoming Olympics.
The next CIM event will be held on Thursday November 15 when Phil Harvey, Chairman of JPMH a top twenty UK marketing agency, will deliver the topic ‘The Brand is Dead, Long Live the Brand! Making brands resonate with consumers in a world of communications overload’.
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Further details: Anthea Lashley-Small - Clavel Rowe Public Relations Ltd. 0208 641 8496